top of page

Brand Advisory

Analyze your failures and level up your products

We are all about learning from your failures and sharing insights of over 25 years of experience in building, launching and working with brands.  Our team as been behind billions of dollars in brands that are all built by failure.

Business Planning Backdrop 2.jpg

OUR SERVICES

Pricing Optimization

A few Dollars or even cents can make the difference between winning or losing a customer. Ensure you choose a pricing approach that optimizes customer acquisition, loyalty and your bottom line.

Product Concepts

Before going all in on a product, get the advice of the Built by Failure team. We will help you make sure your product has market viability.

Channel Conflict Avoidance

Avoid channel conflicts before they hurt your brand. We analyze existing distribution channels to understand potential pitfalls with other brands and/or products.

Sales and Distribution Strategy

Many companies waste resources on the wrong sales channel, sales team or distribution relationships. Let Built By Failure help you get your distribution mix right.

Ad Buying
Strategy

Buying ads is a hit and miss marketing strategy. We'll help you weave through the media clutter to run high impact campaigns.

Funding, Capitalization and Governance

Finding the right partners and developing those relationships can be vital if your company/brand depends on outside funding.  We'll make sure you're set up for long term success.

Influencer
Strategy

To compete in today's market, it's important to be part of the conversation with your target customers. Properly aligning with influencers makes a major difference.

© 2025 by Built by Failure

bottom of page